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Is publicity the same thing as advertising?

Publicity and advertising are two terms commonly used in the same context. However, they do have some differenences. Advertising is something a company pays for, where publicity is usually free. An example is public service announcements, or when a business helps out or hosts an event. This is usually done free will but gives them the advantage of publicity to the eye of the consumer.


Which is better print or online advertising?

The effectiveness of print versus online advertising depends on the target audience and campaign goals. Print advertising can create a tangible, lasting impression and is often perceived as more credible, while online advertising offers greater reach, targeting capabilities, and real-time analytics. In many cases, a combination of both can maximize impact, leveraging the strengths of each medium. Ultimately, the best choice varies based on the specific context and objectives of the advertising campaign.


List all advertising media?

There are lots of advertising media: Radio Advertising, Cinema Advertising, SEO, Transit Advertising, Outdoor Advertising, Digital Advertising, Television Advertising, Airport Advertising, Influencer Marketing, Inflight Advertising, Digital PR, Sports Marketing, Magazine Advertising, Newspaper Advertising, Mall Advertising, Non-Traditional Advertising, BTL Advertising, IPL Advertising, Corporate Gifting


9 type of advertising?

# Business to Business Advertising (B to B) # Business to Comsumer Advertising (B to C) # Direct Response Advertising (DR) # General Awareness Advertising (GA) # Brand Development Advertising # Online Advertising # Print Advertising # TV/Radio Advertising # Press/PR # Promotional Advertising (This one is extra)


Difference between advertising and advertising campaign?

Advertising - is a hole notion. Advertising campain - is concrete actions for advertising and promoting company, idea, product, people etc. For example you have all advertising for milk. And you have advertising company "Got milk?"

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