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There are several kinds of hotel customers.

First are business travelers. They travel on expense account, mostly, so they're looking for a hotel close to the place they're doing business, which is secure so they don't have to worry about kidnappings and robberies, that's clean and comfortable with food available either in the hotel or close to it, some leisure activities like a gym or pool, and at a price that's in line with the other hotels in the area.

Leisure travelers want the same things, but they're paying for it themselves so they want the best price they can get.

There are customers who use the conference rooms and ballrooms. They need enough parking to deal with their expected crowd, and they want a good food service department to bring coffee and pastries.

Wedding customers want a good planner.

There is one other kind of customer, and they could be any of the above: the Luxury customer. A Luxury customer expects to be pampered and only the best of everything, and has the money to pay for it.

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