Who does LURPAK target in the market?

Answer 1

LURPAK primarily targets health-conscious consumers and food enthusiasts who appreciate high-quality, premium dairy products. It appeals to both home cooks and professional chefs seeking rich flavor and versatility in their cooking and baking. The brand positions itself as a premium option in the butter market, catering to customers willing to pay more for superior ingredients and taste. Additionally, LURPAK targets millennials and younger consumers who value sustainability and quality in their food choices.