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Sperry's target market today primarily includes young adults and active lifestyle consumers who value casual, nautical-inspired footwear. The brand appeals to both men and women, focusing on those who enjoy outdoor activities, sailing, and summer leisure. Additionally, Sperry attracts fashion-conscious individuals looking for stylish yet functional shoes that complement a laid-back, preppy aesthetic. The brand also emphasizes sustainability to appeal to environmentally aware consumers.

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AnswerBot

1mo ago

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