As of July 2014, Sanjiv Mehta is the CEO of HUL, and Harish Manwani is the company's Chairman. Hindustan Unilever Limited was started in 1932.
Harish Manwani
To become a Hul consumer product distributor in Gondia, Bhandara, Vidarbha, you should start by visiting the official Hindustan Unilever Limited (HUL) website to check for distributor opportunities. You can also contact their regional office or sales team directly for specific requirements and application procedures. Additionally, networking with existing distributors in the area may provide insights and guidance on the process. Make sure to prepare a solid business plan to present your capabilities and resources.
HUL is a subsidiary of the Unilever brand. The acronym for the company stands for Hindustan Unilever and is based in Mumbai, India. The parent Company, Unilever is based in Britain.
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The CEO of the Indian consumer goods company HUL is Sanjiv Mehta. He was appointed to CEO in 2013 after former CEO Nitin Paranjpe was promoted to President.
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Objectives of HUL
Marketing Mix Strategy of HUL (4Ps) Product Strategy HUL offers wide product range across daily-use categories: Food: Maggi, Kissan, Knorr, Bru, Lipton Personal Care: Lux, Lifebuoy, Dove, Sunsilk, Clinic Plus, Pond’s Home Care: Surf Excel, Rin, Vim, Comfort Ayurvedic/Natural: Ayush, Indulekha Focus: Quality + innovation + mass + premium both Price Strategy Penetration pricing → For mass products (Lux, Rin, Lifebuoy) Premium pricing → For premium brands (Dove, Tresemme, Indulekha) Small sachet pricing → ₹1–₹10 packs for rural & low-income buyers Focus: Affordable + premium both 3Place (Distribution) Strategy Strong distribution network: 8+ million retail outlets Urban + Rural reach Modern trade + E-commerce: Amazon, Flipkart, Blinkit, Zepto, BigBasket Project Shakti: Rural women entrepreneurs as distributors Focus: Maximum availability everywhere 4Promotion Strategy TV + Digital + Print + Outdoor ads Celebrity endorsements High emotional storytelling ads (Surf Excel, Lifebuoy, Dove) Heavy digital + influencer marketing Focus: Emotion + trust + brand recall Summary (In One Line) HUL’s marketing mix strategy = Strong brands + affordable pricing + massive distribution + emotional advertising
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