Who is the target market for tea?

Answer 1

The target market for tea includes a diverse range of consumers, primarily health-conscious individuals seeking natural and organic beverages, as well as millennials and Gen Z who value unique flavors and sustainable sourcing. Additionally, premium and specialty teas appeal to connoisseurs and those looking for luxury experiences. The market also encompasses traditional tea drinkers, including cultures where tea is a staple in daily life. Overall, tea appeals to a broad demographic, from casual drinkers to enthusiasts.