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Define the marketing control process and explain why it is important for marketing planning?

Marketing control is the process of taking actions or steps to bring the desired results and actual result closer. Many a times actual marketing results deviate from the expected results due to the change in the government regulation or change in competitors strategy and likewise. An efficient and effective marketing control system can help in detecting such deviations and take suitable and appropriate measures to control them.


Role of marketing information system in marketing?

facilitates marketing planning and control


Why is it necessary to control a marketing strategy by using targets?

It is important to set targets in marketing strategy. It enables the management to analyse the progress after implementation. If the targets are not been met, management will need to investigate the cause.


How much control that the marketing manager have over the environment variables?

Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.


What is the significance of marketing control?

ImproveMarketing control is a process that assists the marketing managers by guiding their marketing efforts within parameters established by the environment and internal resources. The control function is placed on high importance, as it does not only control and evaluate activity, but it assists managers in developing their skills in order to provide sound management of this function.

Related Questions

What external factors can influence organization?

The successful execution of a marketing plan can involve planning for elements over which you have no control. A SWOT (strengths, weaknesses, opportunities, threats) analysis is a comprehensive evaluation of how your company operates internally and how it addresses uncontrollable external factors. With every attempt to launch a new product or develop a new advertising campaign, there will be elements outside the company over which you have no control but yet will affect your marketing plans significantly.


Select THREE air force emergency managment program elements?

warning and reporting. command and control (c2) training, exercises and evaluation


What are the three air force emergency management program elements?

Warning and reporting, Command and Control, and Training, Exercises, and Evaluation


Describe the evaluation process for Operational Control?

Describe the evaluation process for Operational Control Describe the evaluation process for Operational Control


Select three airforce emergency management program elements?

a.) warning and reporting b.) command and control f.) training, exercises, and evaluation


Define the marketing control process and explain why it is important for marketing planning?

Marketing control is the process of taking actions or steps to bring the desired results and actual result closer. Many a times actual marketing results deviate from the expected results due to the change in the government regulation or change in competitors strategy and likewise. An efficient and effective marketing control system can help in detecting such deviations and take suitable and appropriate measures to control them.


Which of the following elements are described as performance-oriented elements?

Elements like speed, accuracy, efficiency, and reliability are typically considered performance-oriented elements. These qualities focus on how well a system or product performs its intended function in terms of effectiveness and productivity.


Role of marketing information system in marketing?

facilitates marketing planning and control


What is marketing control?

Marketing control is a process that assists the marketing managers by guiding their marketing efforts within parameters established by the environment and internal resources. The control function is placed on high importance, as it does not only control and evaluate activity, but it assists managers in developing their skills in order to provide sound management of this function.


Why is it necessary to control a marketing strategy by using targets?

It is important to set targets in marketing strategy. It enables the management to analyse the progress after implementation. If the targets are not been met, management will need to investigate the cause.


How important is it for a gymnast to stick the landing in their routine?

It is very important for a gymnast to stick the landing in their routine because it demonstrates control, precision, and skill, which can significantly impact their overall score and performance evaluation.


An internal control evaluation plan is optional?

yes