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Costs of Research and Developm

ent are fronted by companies and sometimes individual inventors. In exchange for defining the detailed and unique nature of the novelty of an invention, the Patent and Trademark Office grants a government-backed monopoly to sell or license that invention for a limited number of years.

The patents are refrred to as Intellectual Property and the cost of the R&D plus profits are part of the equation in why a brand name product is often more expensive than generic. Especially true in prescription drugs.

Brands also are an assurance of quality that may or may not include any significant product improvements. If someone you loved was sick - would you buy the store's off- price generic brand or Robitussen. Perhaps there is more of a grey area between generic bleach and Clorox brand, as there is little or no chemical difference between the two - and its just going in the toilet anyway...

to save you the trouble , its simple when you buy name band you pay for the name , the advertising of the name ,and the product. when you buy the "other" band the company is linked to the store your buying it from or they know its not as good as the nameband so they dont sell it for the same price.

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How does a generic brand differ from a private brand?

generic brands are more cheaper than private brands


What is a disadvantage of brand name products?

Usually brand name products are more expensive than their generic counterparts.


What is most similar to a brand - name product?

A generic brand


What is the Difference between manufacturer brand private label brand?

okay,, essentially private label and manufacturer label are synonomous. what you want to ask are Name Brand vs. Generic Brand a name brand is any brand that is widely spread and either owns or uses products to promote itself.. like The Coca-Cola company owns coke, sprite, fanta, nestea, fresca and a few others like full throttle and dasani... those are all under the Coke company now, a generic brand is like Publix brand soda or winn-dixie's Check soda... those are generic brands... most often one company, sometimes the large name brand companies, make a product under a generic label... for example there is a company that supplies both Publix and Winn-Dixie with the same type of sugar, obviously with different labels,, but the sugar itself is the same.... the difference all comes down to cost of the product vs. profit (at least for the companies involved)... publix might sell that bag of sugar for a dollar while winn-dixie would sell it for 2 dollars... etc. as far as quality vs. cost, generic brands are always the knock-outs when it comes to quality and quantity for price... one could buy two bags of generic brown sugar but only one or less of the Name brand sugar... which if i must say is of a much lesser quality....


What is the definition of brand hierarchy?

Brand hierarchy has two dimensions - the horizontal focus reflects the endorsed or sub-brands that reside within the umbrella or family brand. (For instance, Colgate Gel, Colgate Super Shakti all reside under the family brand - Colgate). On the other hand, on the vertical dimension are a number of brands and sub-brands required for single-market entry. The brand hierarchy tree provides direction to plan the number of brand extensions and how resources should be distributed among them. McDonalds is a great example of this also.

Related Questions

How does a generic brand differ from a private brand?

generic brands are more cheaper than private brands


What are the benefits of choosing the ACME generic brand over other brands in the market?

Choosing the ACME generic brand over other brands in the market can offer cost savings, similar quality, and availability in a wide range of products.


What are name brand products?

Name brand products are just products that were made by an original maker ,unlike the generic thery were made by someone who made the same thing as someone else for a cheaper price.


Are same brand ipod accessories better then generic brand accessories?

Generic brands are often cheaper for several reason. Firstly you are not paying for the name or the packaging and secondly they may be of inferior quality. Fortunately the quality of these accessories have greatly improved.


Why did they create generic brand food?

Generic brands of food were created to give people other choices of food at a reasonable price. Generic foods also give stores an opportunity to make their own products.


What is a generic assessment?

A cheaper alternative to a brand name assessment.


How much cheaper are generic HP ink cartridges than HP brand cartridges?

Generic HP ink cartridges are cheaper than HP brand cartridges. They are about $50 cheaper, brand name items are normally more expensive. HP brand cartridges normally cost about $100.


What is the corporate brands and products brands?

If I understand your question, there are many individuals who confuse name brands with the generic product. For example, do you have any scotch tape (name brand). It is really adhesive tape (generic). Or, do you have a kleenex (name brand), It is really, facial tissue (generic). Also, Xerox copy versus photo copy.If I understand your question, there are many individuals who confuse name brands with the generic product. For example, do you have any scotch tape (name brand). It is really adhesive tape (generic). Or, do you have a kleenex (name brand), It is really, facial tissue (generic). Also, Xerox copy versus photo copy.If I understand your question, there are many individuals who confuse name brands with the generic product. For example, do you have any scotch tape (name brand). It is really adhesive tape (generic). Or, do you have a kleenex (name brand), It is really, facial tissue (generic). Also, Xerox copy versus photo copy.If I understand your question, there are many individuals who confuse name brands with the generic product. For example, do you have any scotch tape (name brand). It is really adhesive tape (generic). Or, do you have a kleenex (name brand), It is really, facial tissue (generic). Also, Xerox copy versus photo copy.If I understand your question, there are many individuals who confuse name brands with the generic product. For example, do you have any scotch tape (name brand). It is really adhesive tape (generic). Or, do you have a kleenex (name brand), It is really, facial tissue (generic). Also, Xerox copy versus photo copy.If I understand your question, there are many individuals who confuse name brands with the generic product. For example, do you have any scotch tape (name brand). It is really adhesive tape (generic). Or, do you have a kleenex (name brand), It is really, facial tissue (generic). Also, Xerox copy versus photo copy.


What are product names?

Name brand products are just products that were made by an original maker ,unlike the generic thery were made by someone who made the same thing as someone else for a cheaper price.


How many people buy generic branded products?

The percentage of consumers who purchase generic branded products varies by region and market, but studies suggest that around 20-30% of grocery shoppers regularly choose generic brands. Factors influencing this choice include price, perceived quality, and brand loyalty. In many cases, consumers are increasingly open to generic options as they become more aware of their comparable quality to name-brand products.


What are the disadvantages of buying name brand products over the store brand equivalents?

The biggest disadvantage to buying a name brand product over the store brand is the cost. Store brands are usually cheaper in price than name brands.


What are some generic brands that Wal-Mart and Sears carry?

Wal-Mart carries several generic brands, including Great Value for groceries, Equate for health and beauty products, and Mainstays for home goods. Sears, on the other hand, offers its own private label brands like Kenmore for appliances, Craftsman for tools, and DieHard for batteries. Both retailers focus on providing quality products at competitive prices through their generic brand offerings.