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Marketing actions are things businesses do to publicize their products or services, attract customers, and build brand recognition, or brand value. Marketing is advertising, social media, content, public relations, and engaging customers, who are are the primary audience. The central role of marketing is to understand customer wants and needs, create value, and generate demand for the good or service being offered. Marketing is also important for competitive positioning, new audience reach, and to maintain a relationship with existing customers. Using the marketing process brand appropriately and effectively can increase sales and enhance reputation, ensuring sustainable growth in a dynamic environment.

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