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Motivations are the driving force behind consumer behavior because they influence the desires and needs that prompt individuals to make purchasing decisions. These intrinsic factors, such as personal values, goals, and emotional responses, shape how consumers perceive products and services. By understanding their motivations, marketers can tailor their strategies to resonate with target audiences, ultimately guiding them toward specific choices. Thus, motivation serves as the underlying catalyst that drives consumer action and brand loyalty.

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Related Questions

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i would like to know


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