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Profits are essential to any business activity, including marketing, because they provide the necessary financial resources for operations, growth, and sustainability. Without profits, a business cannot invest in marketing initiatives, product development, or operational improvements, ultimately jeopardizing its long-term viability. Moreover, profitability allows businesses to reinvest in their brand and reach their target audience more effectively, which is crucial for maintaining competitive advantage. In essence, profits enable businesses to function and thrive in a competitive marketplace.

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A bachelor's degree in business administration yields a core of knowledge including accounting, finance, economics, business law, ethics, marketing, organizational behavior, strategic management and management information systems.Marketing majors receive some general business knowledge, but they focus on marketing alone rather than the other areas of business administration. Business administration as a major area of focus prepares the student to fill a managerial role. Marketing students, on the other hand, prepare for a career in advertising and marketing of business services and products.

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