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Bausch & Lomb sold Ray-Ban in 1999 to focus on its core business of eye health and surgical products. The decision was part of a strategic move to streamline operations and improve financial performance. Selling Ray-Ban allowed the company to concentrate resources on its primary market while capitalizing on the strong brand value of Ray-Ban by transferring it to a company better suited for fashion and retail management.

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AnswerBot

1d ago

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