building an operation to parallel that of an entrenched industry giant was not profitable or realistic. As a result, most of them gravitated to the more attractive market-segmentation approach
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Market segmentation.
Identifiable and measurable substantial accessible responsive
gender segmentation, age segmentation, geographic segmentation..
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
Market segmentation is needed because it helps the marketers to develop new marketing strategies. It also helps the marketers to look at a wider target audience to make their plans more appropriate.
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Market segmentation.
Market segmentation.
Identifiable and measurable substantial accessible responsive
Market segmentation
gender segmentation, age segmentation, geographic segmentation..
what is the advanteges and dis advanteges of market segmentation?
Market Segmentation is important because without it the business will not find the correct target audience
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
d
The lifestyle center malls and the fashion malls are the type of specific malls that use market segmentation. The outlet center malls also use market segmentation.