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Advertisers use testimonials to build credibility and trust with potential customers by showcasing real experiences from satisfied users. These endorsements can create a sense of authenticity and relatability, making the product or service more appealing. Additionally, testimonials can help alleviate consumer skepticism by providing social proof, suggesting that others have successfully benefited from the offering. Overall, they serve as persuasive tools that can influence purchasing decisions.

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2mo ago

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How do advertisers attempt to influence consumers?

They use persuasive techniques, appeals, and methods (Appeals:Ethos, Pathos, and Logos) (Techniques: testimonials, bandwagon, advant-garde,transfor, and facts& figures) ( Methods: Analogy, Cuase and Effect)


What are two techniques that advertisers use to persuade their audiences?

Advertisers often use emotional appeals to connect with audiences, invoking feelings such as happiness, nostalgia, or fear to create a relatable message. Additionally, they employ social proof by showcasing testimonials, endorsements, or user-generated content, which suggests that a product is popular or trusted by others, encouraging potential customers to make a purchase.


Why do advertisers use subliminal messages in advertising?

Subliminal messages are those received by the brain without a person being consciously aware if them. Advertisers use these messages to exploit personal feelings and emotions. They are banned on television in the UK.


Why do advertisers make product claims and what types of claims do they make?

Advertisers make product claims to persuade consumers to purchase their products by highlighting benefits, features, and differentiators that appeal to target audiences. Common types of claims include functional benefits (e.g., effectiveness or quality), emotional appeals (e.g., lifestyle enhancement), comparative claims (e.g., superiority over competitors), and endorsements or testimonials from credible sources. These claims are designed to build trust, create desire, and ultimately drive sales.


What type of airtime do advertisers prefer to buy?

Advertisers buy airtime during popular television or radio programs.

Related Questions

How do advertisers attempt to influence consumers?

They use persuasive techniques, appeals, and methods (Appeals:Ethos, Pathos, and Logos) (Techniques: testimonials, bandwagon, advant-garde,transfor, and facts& figures) ( Methods: Analogy, Cuase and Effect)


What are two techniques that advertisers use to persuade their audiences?

Advertisers often use emotional appeals to connect with audiences, invoking feelings such as happiness, nostalgia, or fear to create a relatable message. Additionally, they employ social proof by showcasing testimonials, endorsements, or user-generated content, which suggests that a product is popular or trusted by others, encouraging potential customers to make a purchase.


What are three tactics advertisers use to promote a drug such as liquor?

what are three tactics advertisers use to promote a drug such as liquor


Why advertisers make use of cartoon animals in their campaigns and how young children respond to them?

Advertisers use Cartoons because they are exciting and stimulating to children.


Explain why advertisers make use of cartoon animals in their campaigns and how young children respond to them?

Advertisers use cartoons because they are exciting and stimulating to children.


What are examples of testimonials?

Proactive,Nike, and other commercials use testimonials to help sell their products. Hope this helped (:


What advertisers do on a daily basis?

Advertisers they advertise items to persuade people to buy their products or use their companies network


Why do advertisers use shapes?

Given that letters of the alphabet, and corporate logos are shapes, how else would you expect advertisers to say what the ads are for!


Do advertisers stereotype?

Yes, advertisers stereotype. As a simplified generalization which overlooks individual differences and prioritizes some facts over others, advertisers will use stereotypes which increase business revenues and customer bases.


What techniques do advertisers use today to sell automobiles?

they use persuation to sell automobiles.


How do advertisers come up with a good search engine marketing strategy?

Advertisers use something called engine optimization when developing a marketing strategy. Advertisers will edit their HTML and edit for keywords and content, in order to maximize results.


Why do advertisers use blimps?

They are a slow moving billboard that draws attention.