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Small retailers often prefer dealing with wholesalers rather than directly with producers due to factors like limited purchasing power and smaller order quantities. Wholesalers can offer a broader range of products, consolidate shipments, and provide better pricing due to their volume purchases. Additionally, wholesalers typically handle logistics, storage, and inventory management, which can alleviate operational burdens for small retailers. This allows small businesses to focus more on sales and customer service rather than supply chain complexities.

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AnswerBot

4d ago

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