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I assume you are asking a straight forward question and not the reversal (ie, you are asking "why is product loyalty important to product developers" and not "how does product developer improve product loyalty.")

Product Loyalty is important because it creates a "constrain" on how much to change. Ie, if you have a lot of loyal customers using a product and you are going to make a new product, you don't want to create a completely new design, because that will cause your existing loyal customers to go crazy. So, you want to make it easy for your existing loyal customers to use the new product yet at the same time, introduce new features/ways to use it.

Loyal customers are also more "tolerant" towards faults in the new product. They are more kind to "over-see" a minor design error as compared to a new competitor. "Resistant to change" is important key.

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Brand loyalty is when someone buys the same brand of product repeatedly. People who have brand loyalty have characteristics that include loyalty, trust, and commitment.


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Brand loyalty is directly linked with brand equity. Brand loyalty is the consumer's commitment to repurchase the products of a specific brand while brand equity refers to the marketing effects which a product results because of the brand name attached with it. This means that people will always show more brand loyalty a specific brand if the brand equity of the product is higher.


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Product developers invest time and money in building product loyalty because it leads to repeat purchases and long-term customer relationships, which are more cost-effective than acquiring new customers. Loyal customers are more likely to recommend products to others, enhancing brand reputation and market reach. Additionally, strong loyalty can provide a buffer against competitive pressures and price fluctuations, ultimately driving sustained revenue growth.


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