Marketing Specialization
I want to specialize in marketing field. By choosing this my Bachelors of business administration degree can make me a competitive and productive personality in today's complex business environment.
Why this major is for me
By selecting the marketing specialization, I can make my mark in business by creating, communicating and delivering value to customers. Those who graduate with the marketing specialization in business administration are prepared for careers in:
§ Marketing research
§ Product development
§ Advertising and sales promotion
§ Sales and customer service
§ Public relations
§ Export marketing
§ Product management
§ Nonprofit and social marketing
What I'll learn
As a business major, I will learn core elements of business, such as accounting, economics, finance, information systems, management and marketing. The marketing specialization includes extensive instruction in:
§ Building strong brands
§ Capturing marketing insights and performance
§ Connecting with customers
§ Delivering and communicating value
§ Developing marketing strategies and plans
§ Shaping market offerings.
Small business scope marketing is a strategic planning necessary to meet business needs. For example, defining the area of specialization, recruiting and firing of human resource, market segmentation, target marketing , management of resources etc.
Single-segment strategy - also known as a concentrated strategy. One market segment (not the entire market) is served with one marketing mix. A single-segment approach often is the strategy of choice for smaller companies with limited resources.Selective specialization- this is a multiple-segment strategy, also known as a differentiated strategy. Different marketing mixes are offered to different segments. The product itself may or may not be different - in many cases only the promotional message or distribution channels vary.Product specialization- the firm specializes in a particular product and tailors it to different market segments.Market specialization- the firm specializes in serving a particular market segment and offers that segment an array of different products.Full market coverage - the firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a differentiated strategy in which a separate marketing mix is offered to each segment.
modern marketing is new marketing method.
domestic marketing is in the country and export marketing is overseas
why marketing of services is difficult than marketing of goods
Marketing and System &Hr and marketing
Marketing and hrm
This can be called specialization or "niche" marketing.
Go for specialization in Marketing !
market specialization
To get a good job.my openion is the purpose of doing mba is to do capable of doing any thing .
It gives specialization in IT, HR, Projects, Marketing, Banking & Finance, etc. Check their site smude.edu.in for more details.
specialization
Agriculture uses specialization and specialization does not
specialization is food:)
specialization
academic minor is secondary degree requirements under your major which is your main specialization for example bachelors of science business administration degree human resources major marketing minor