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Part of communicating to a mass audience involves finding out what that audience wants: what they like, what they dislike, what interests them, what offends them, etc. Subjects like marketing and public relations can teach you how to better relate to diverse groups of people. These days, everything from hit songs and TV shows to political parties to advocacy issues (like helping the homeless or protecting endangered species) uses marketing. Nearly every candidate or political policy requires a marketing plan to make sure the information gets out to the right audience, in a way that people will find both understandable and compelling. The more you know about how a message is created, shaped, disseminated, and publicized, the more effective you will be as a communicator.

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