Why tini wini cookies failed in the Philippine market?

Answer 1

Tini Wini cookies failed in the Philippine market primarily due to a lack of understanding of local tastes and preferences. The brand did not resonate with Filipino consumers, who often favor traditional snacks over foreign options. Additionally, inadequate marketing and distribution strategies may have hindered its visibility and accessibility, resulting in low brand awareness. Overall, these factors combined led to its inability to establish a foothold in the competitive snack market.