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Hollister Co. was mainly created to have a less expensive version of Abercrombie and Fitch, with the same California Surfer apparel for individuals ages 14 through 18.

EDIT: Hollister was created to have a target market aimed towards high schoolers and have a 'west coast/california' style, whereas Abercrombie and Fitch's target market is college students and has a 'east coast/new york' style. Ruehl no.925 was designed with a post college target market and a 'east coast/new york' style as well.

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16y ago

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