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The study and practice of marketing could become less effective if customers prioritize their needs and wants over brand influence, seeking products and services primarily through personal research and peer recommendations. As consumers become more empowered with information and technology, traditional marketing strategies may struggle to resonate. Additionally, if customers increasingly rely on convenience and price rather than brand loyalty, marketers may find it challenging to create impactful campaigns. Ultimately, the shift towards direct consumer engagement could render conventional marketing tactics less relevant.

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5mo ago

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