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A firm may offer a deep assortment of products to cater to diverse customer preferences and needs, thereby enhancing customer satisfaction and loyalty. This variety can help the firm capture a larger market segment and differentiate itself from competitors. Additionally, a broad product portfolio can mitigate risks associated with market fluctuations by balancing performance across different categories. Ultimately, it allows the firm to respond more effectively to trends and changes in consumer behavior.

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2mo ago

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