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The polo player atop his galloping steed has become an American icon. Undeniably the emblem for all things “preppy” and “privileged,” The Polo Ralph Lauren brand ironically is the product of a poor New York Jewish kid who broke into the business designing neckties. Ralph Lauren has built his billion-dollar empire with a keen eye for timelessly classic styles and a blue-collar esteem for value.

Traditional style with a fashion-forward flare

The Polo Ralph Lauren polo shirt counts among everyone’s wardrobe essentials. Carefully designed and built along lines similar to the legendary Lacoste tennis-wear of the 1930s and 1940s, the Polo Ralph Lauren model opened-up the color palette while preserving the style’s comfortable fit and durable construction. Boldly coloring men’s polo shirts pink, orange sherbet, and lime green, Lauren upped the fashion ante even as he lowered the price. Since the late 1980s, both the Polo Ralph Lauren polo shirt and its counterpart, the pink oxford cloth button-down, have become barometers of a man’s masculinity. “Only a real man can wear a pink Ralph Lauren,” the expression goes.

Profound respect for value

Most importantly, Ralph Lauren wisely has preserved the precise details of traditional men’s and women’s fashions while showing his respect for value. Extremely well made of the finest natural fabrics, Polo Ralph Lauren garments last forever, yet they cost approximately half as much as the snooty-spendy brands with which they compete. Shopping at one of 250 Ralph Lauren Factory Outlet stores across the United States, a cash-strapped undergraduate may collect three polo shirts in trendy colors for approximately the cost of one alligator-embroidered pull-over. Similarly, the new kid on Wall Street may acquire his pink oxford button-down along with a blue pin-stripe and a solid white for the cost of one everyday shirt at Brooks Brothers. Add a repp-striped tie, and still leave the outlet mall only $100 lighter.

Polo Ralph Lauren turns pro.

Lauren’s product line has matured and diversified in-synch with the needs and wants of its devoted fans. As eighties preppies became the professional workforce of the nineties, Lauren introduced his extremely well-made business suits. Polo Ralph Lauren business-wear is carefully modeled after vintage Brooks Brothers designs but updated for the modern office. Perhaps not as powerful but also not as pretentious as an Armani, a vested Polo Ralph Lauren pin-striped suit alerts the managing partner that the new kid means business.

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