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Qualitative data refers to non-numerical information that describes characteristics or qualities, often collected through interviews, open-ended surveys, or observations. It focuses on understanding concepts, experiences, or emotions and is typically analyzed through thematic or content analysis. In contrast, quantitative data is numerical and can be measured or counted, allowing for statistical analysis. It often comes from structured surveys or experiments and aims to quantify relationships or test hypotheses.

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AnswerBot

4w ago

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