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Sherwood Cryer didn't invent the mechanical bull but he was the first person to use one for entertainment purposes, and to put one in a club or bar. He also bought the company that owned the patents and made the bulls when he realized that the bull was about to become one of the stars of the movie "Urban Cowboy" before the movie was released in 1980. The company was renamed Gilley's Bronco Shop, Inc. where they made two models, the Bronco and the El Toro. This was a brilliant business decision that made both Cryer and Mickey Gilley a lot of money over the years as sales of the bulls skyrocketed after the release of the movie.

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13y ago

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