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After World War II, consumerism in the United States and many Western countries surged due to increased economic prosperity, the rise of the middle class, and a booming manufacturing sector. The introduction of new technologies and mass production made consumer goods more accessible and affordable, leading to a culture centered around consumption. Advertising and marketing expanded significantly, promoting not just products but a lifestyle that emphasized convenience and leisure. This shift laid the groundwork for modern consumer culture, characterized by the desire for material possessions and brand loyalty.

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