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The three common framing techniques are:

  1. Contextual Framing: This involves presenting information within a particular context or background to influence how it is perceived, often highlighting certain aspects while downplaying others.

  2. Emotional Framing: This technique appeals to the audience's emotions by emphasizing emotional elements of a message, such as fear or hope, to shape reactions and decisions.

  3. Value Framing: This focuses on aligning a message with the audience's core values or beliefs, thus making the information more relatable and persuasive by appealing to shared principles.

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9mo ago

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