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Commercial/print models and runway models differ in the following ways:

- Height

- Weight/measurements

- Physical appearance

- Market

Commercial/print models are not required to be very tall, waif-ish or possess exotic features. Print models are supposed to reflect a more attractive version of the everyday consumer. This part of the industry is about selling a product, idea or company to the consumer, while runway models are required to sell the clothes/fashion/accessories. Because print models need to appeal to the general public, they tend to be shorter than runway models and do not have to follow the strict weight or measurement requirements--as long as they are healthy and proportional that is what matters.

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