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Depends on what slogan you are referring to. 'Gucci Guilty' according to Gucci was inspired by the title of Barbara Streisand's old hit song 'Guilty". It has of course an implied reference to 'guilty pleasure', and finally, advertisers always lovealliterations: slogans that use words starting with the same letter. It appears that it makes them stick in the memory so much better

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9y ago

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