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Biba provided inexpensive clothign that suited the urban lifestyle of the young. the clothing was quite a contrast to that of other boutiques such as Bazaar and other designers as Hulanicki opted for sludgy colours like plums and browns, and all had a romantic and sensual appeal. Biba was so appealing becasue the average woman in London could share the look of celebrities for less than 10% of her weekly earings, there were able to puchase clothing with a Biba twist that were similart to the look on the Parisian catwalks. Biba was a 'must scene for the switched on dolly bird'.

The influence Biba has had on fashion of today is found in the high street stores such as Topshop, Miss Selfridge and Urban Outfitters. These stores offer a similar notion of fashion for the young, and have a twist of what can be seen on the catwalks.

Barbara Hulanicki has designed a range for topshop. I think this collaboration in itself shows the influence Biba has had on the fashion world.

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