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Many South African businesses are export businesses. This means that they make a higher profit when the Rand is weaker against the currencies of the countries these businesses export to. Major export destinations include USA, UK, and the EU.

The import businesses would be most happy when the Rand is stronger, because then they can invest in more stock and, again, increase their returns.

The value of the rand (in conjunction with international oil prices), also affects the amount of money businesses have to spend on fuel, plastic, etc, which directly affects either their prices or profit margins.

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15y ago

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