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The introduction of a new product channel can significantly impact the marketing channel by broadening the reach and accessibility of the product to different customer segments. It may require adjustments in marketing strategies to align with the unique characteristics and preferences of the new channel's audience. Additionally, it can create opportunities for cross-promotion and synergy between channels, enhancing overall brand visibility and sales potential. Ultimately, effective integration of the new channel can lead to a more robust and diversified marketing approach.

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1w ago

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