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Content is important but an effective message can be conveyed with very little or no content with the right image or video in place. Content may be used to explain the purpose/function of the visual advertisement if the visual is not self explanatory.
Many times content is key in informing the viewer of a particular benefit of a product or service. Using a visual in the background reinforces that content.
If you are speaking of white papers or case studies, then the case is you do not advertise as much. Content in this case becomes more important. You are trying to educate your customer or tell them a story that ultimately places your product or service as the hero or solution. It cannot be argued though that advertising and content go hand in hand.
What else can I help you with?
How much money is spent on pharmaceutical marketing in Canada?
There is much controversy in pharmaceutical companies and their marketing. Many spend more on advertising than they do dollars for research. In 2004, pharmaceutical companies invested over $1.7 billion in advertising in Canada alone.
What company had a tv commercial advertising handbags and had in one of it's advertisement slogans nothing moves a man more than a lady with a snappy bag?
Chrysler
What was Einstein's motto?
Imagination is more important than knowledge....................
Why were more of the rich passengers saved than poor people?
because they were more important
Why is the charity bobs important?
its important because they donate more than 200,000 shoes for typhoon victims philippines. pretty imptresive rite?
A common variation of display advertising known as the looks like editorial matter and sometimes costs more than normal display advertising?
The common variation of display advertising that resembles editorial content is often referred to as "native advertising." This type of advertising blends seamlessly with the surrounding content, making it less intrusive and more engaging for readers. Due to its effectiveness and the specialized design required to maintain this editorial look, native advertising typically commands higher costs compared to standard display ads.
What are the best ways for outdoor advertising?
There are several ways one can do advertising and promotion of their products, like they can go for flags, banners or hoardings. But the more important thing in advertising is approach rather than tools used.
How marketing more than telling?
advertising
Do you agree that courts play a more important role in shaping the content of the law than parliament?
i think yes
What advertising term is abbreviated BTL?
In advertising the abbreviated term BTL stands for Below the Line. It is a more targeted form of advertising using mailing lists more than more general TV and media adverts.
What is a stronger word for content as in you are more than content with your girlfriend?
Satisfied.
What is multinational advertising all about?
the name say everything... advertising some product/service on more than one country
What advertising logos are more effective than print ads?
clothing.
Is advertising a waste?
An employer can increase the sales of their product or service resulting in more work and the ability to provide more jobs for more people if their advertising is successful. If it is not, it can cost more than the business it generates. The proliferation of advertising speaks to its success rate. If it didn't generate more business for most that pay for it, advertising would disappear. Even though it can be a gamble, advertising is not a waste.
What is difference between financial advertising and other types of advertising?
Financial advertising has to creatively build more trust than other industry advertising due to the nature of the industry and it's consumers. Needs and customer satisfaction are key elements in successfully conveying an advertised message when it comes to the financial industry. Another important aspect in the advertising is sharing the age of the company with the consumer to establish the credibility.
Is website advertising more effective than basic advertising?
Website advertising appears to be more effective than basic advertising because the majority of consumers, including me, spend more time online than in front of the TV or staring at billboards and signs in stores or outside. Also, when watching TV, viewers tend to record shows on their DVR and fast forward through commercials, so commercials don't get much viewing time.
Advertising logos on this are much more effective than print ads?
Clothing
