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It actually depends on whether you are reporting for radio, TV, or print. In all cases, you want to seek out the facts and report them fairly and understandably. You don't want to let your own personal beliefs or biases affect how you report. But your style will vary, depending on which mass medium you use. If you are reporting for radio, you want to have a conversational yet authoritative style, explain things clearly, and use a good vocabulary with lots of descriptive words (people will be listening, and since there are no pictures, they will be relying on you to tell them the information they need). If you are reporting for TV, you also want to be conversational yet authoritative, but you may not need as many words, since you will have pictures to go along with your reporting. You will also need to match your facts to the images the viewers will be seeing. And if you are reporting for print, you will want to write in an interesting manner, telling the story in a way that makes the person eager to read it and find out more about the subject.

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