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What are the similarities between public relations and advertising?
Wiki User
∙ 11y ago
The similarities between public relations and advertising lies on the promotion element of the marketing mix. Both are ingredients that makes a successful marketing. Also, PR and Advertising deliver message to the public irrespective of their aim and purpose. Moreover, Advertising serves as a tool of public relations.
Wiki User
∙ 11y ago
Wiki User
∙ 13y agoThere should be no such distinction in internet marketing. Your audience does not just include your buyers, but also journalists, prospective employees, investors and many more stakeholders spanning your micro and macro environment.
Thus everything you say and do could (and should) be an exercise in marketing and PR - not to mention SEO.
The only distinction would be the specific ways in which you intentionally target certain communications at different segments of your online audience. But remember that your press releases will be seen by your customers and investors, your adverts by journalists in your industry, and so on.
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