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Spielburg's people approached Mar's Candy first to see if M-n-Ms could be used in the movie ET and Mar's felt the movie wouldn't sell so they turned them down. Next, Spielburg's people contacted Hersey's and asked if they could use Reese's Peanut butter candy instead, and they said yes. The rest is history.

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Q: What candy was et supposed to really love in the extraterrestrial?
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