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We are fully acquainted with conventional / traditional channels i.e.

Manufacturer > Distributor > Wholesaler > Retailer > Shopkeeper > Customer

Extent of channel-partners vary from products-to-products and organization to organization.Since last 5 years, it has been observed that, many organizations prefers to have contact with customers directly instead of through channel-partners. These channels are referred as "

Direct Marketing Channels

or Unconventional Channels

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13y ago

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