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"Newszak" is a term specifically employed to characterize what is considered to be a growing tendency in British journalism to retreat from investigative, 'hard' news in favor of 'softer', 'lighter' stories. "Newszak understands news as a product designed and 'processed' for a particular market and delivered increasingly homogenous 'snippets' which make only modest demands on the audience" - Bob Franklin : Newszak and News Media: 1997
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