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Q: What is adaptation in marketing?
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What is product adaptation?

Product adaptation is a kind of marketing strategy wherein a company develop new products. The new product is based on modification of existing items.


What is product or promotion adaptation in marketing?

A promotion adaptation strategy involves changing the advertising message to reflect the values, familiar images, and cultural differences in a foreign market.


What has the author Demetris Vrontis written?

Demetris Vrontis has written: 'Integrating adaptation and standardisation in international marketing'


What is dual adaptation?

Dual adaptation is a marketing strategy designed by Philip Kotler. It is for companies which introduce their products in a new country. It means that you adapt the product to the local market, but also adapt for the commercial message.


How would you classify Frito-Lay and marketing strategy of its Lay and potato chips in china was it globalization adaptation or customization?

I need an answer from you guys


What is the difference between standardization and adaptation?

Standardization is remaining the same in all circumstances. For an example, in marketing it could be explained as selling the same products in the same way. Adaptation can be seen as adjusting to each situation accordingly. Again, using marketing as an example, this could be seen as changing the way you market depending on the type of market you are targeting.


What strategies can businesses employ to effectively leverage digital marketing channels and enhance their online presence in a competitive market?

Businesses can improve their online presence by implementing tactics such as targeted social media campaigns, search engine optimisation (SEO), content marketing, email marketing, and influencer marketing. Data analysis and staying current on digital trends also aid in the adaptation of plans for optimal results.


What is an example of sensory adaptation?

Dark Adaptation Light Adaptation Hearing Adaptation Touch Adaptation Smell Adaptation


What is the relationship between sensory adaptation and negative adaptation?

the relationship between sensory adaptation and negative adaptation?


What is adaptation not?

Adaptation is not edible.


Is a skunk's smell a physical adaptation or behavioral adaptation?

Behavioral adaptation


Is a footprint not a adaptation?

Is a footprint not a adaptation