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3x the production budget in box office revenue. Thus a movie that cost $270M to produce (e.g. Superman Returns 2006) would be considered a blockbuster if it made $810M in total box office receipts (foreign and domestic). The marketing budget is expected to fall outside of this range. In the case of Superman Returns, total box office receipts were $391M, which fell vastly short of the $810M goal. Marketing budget for this movie was probably in the $80M range.

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16y ago

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