0
Service marketing involves 3 types of marketing:
1. EXTERNAL MARKETING
2. INTERNAL MARKETING
3. INTERACTIVE MARKETING
1. External Marketing : "Setting the Promise"
· Marketing to END-USERS.
· Involves pricing strategy, promotional activities, and all communication with
customers.
· Performed to capture the attention of the market, and arouse interest in the service.
2. Internal Marketing : "Enabling the Promise"
· Marketing to EMPLOYEES.
· Involves training, motivational, and teamwork programs, and all communication with
employees.
· Performed to enable employees to perform the service effectively, and keep up the
promise made to the customer.
3. Interactive Marketing : (Moment of Truth, Service Encounter)
· This refers to the decisive moment of interaction between the front-office employees
and customers, i.e. delivery of service.
· This step is of utmost importance, because if the employee falters at this level, all prior
efforts made towards establishing a relationship with the customer, would be wasted.
Wiki User
∙ 8y ago
Add your answer:
Earn +20 pts
What are Marketing strategies of reliance communication?
Reliance Communication's marketing strategies include the strategic pricing of their service plans. Reliance offers service plans that can be affordable for people of all levels of income.
After doing BCA in MBA which specialization will be best marketing as major and finance as minor or marketing and system?
Marketing and System &Hr and marketing
Need cheats for dead space ps3?
Here is a list of all the cheats in Dead Space PlayStation 3 version. To activate a cheat, pause the game and enter a cheat code.Refill Stasis energyPress Square, Triangle, Triangle, Square, Triangle.Refill oxygenPress Square, Square, Triangle, Triangle, Triangle.+2 Power NodesPress Triangle, Square, Square, Square, Triangle.+5 Power NodesPress Triangle, Square, Triangle, Square, Square, Triangle, Square, Square, Triangle, Square, Square, Triangle.+1,000 CreditsPress Square, Square, Square, Triangle, Square.+2,000 CreditsPress Square, Square, Square, Triangle, Triangle.+5,000 CreditsPress Square, Square, Square, Triangle, Square, Triangle.+10,000 CreditsPress Square, Triangle, Triangle, Triangle, Square, Square, Triangle.
What is diffrence between sales and marketing?
In its most simple terms, Marketing is that component of any company or organization whose sole function is to make potential consumers aware of the product or service and promote it. Sales' sole objective is to get the consumer to purchase the product(s) or service being promoted by Marketing.
Do you have any cheats for the simpsons hit and run on ps2?
triangle, x, triangle, x.................... invincible car triangle, triangle, square, square.................... blow up cars on impact (This could protect you from the police cars if they keep touching you!) square, square, square, square.................... no top speed invincibility goes well with this) triangle, triangle, triangle, triangle................... high acceleration square, square, square, triangle.................... L3 to make car jump triangle, triangle, circle, square.................... speedometer circle, circle, circle, x.................... alternate views triangle, circle, triangle, circle.................... drunk driving circle, circle, triangle, square.................... unlocks red brick car (replaces all secret cars, PROPER FAST!!)
Explain service marketing triangle with relevant example?
A service marketing triangle involves external, internal, and interactive marketing between the provider, company, and customers. There are multiple companies that use this strategy. For example, have a pizza delivered in 30 minutes or less or it's free is a service marketing triangle. It involves external marketing to the customer, internal marketing to the employees and suppliers, and interactive marketing through delivering the pizza before the 30 minutes has expired.
Definition of service marketing?
Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.
What does a marketing service do?
A marketing service is a service that can help people to create a successful marketing campaign and get people to know about and use their product or service.
Bombay hospital companies 3Ps of marketing in service marketing?
bombay hospital 3Ps of marketing in service marketing?
What are the two sub fields of service marketing?
There are actually three sub fields of service marketing. They are consumer behaviour, strategic marketing, and quantitative marketing. Service marketing consists of marketing both goods and services.
When was Triangle Service created?
Triangle Service was created in 2003.
Explain three ways to manage the marketing service?
internal marketing interactive marketing service quality
What does a service do?
A marketing service is a service that can help people to create a successful marketing campaign and get people to know about and use their product or service.
What are the topics coming under service marketing?
topics of service marketing for research or paper work.
Importance of services marketing?
there is diffirent uses are there in service marketing they give usefull service for the customer
What are the basic issues involved in marketing of services?
marketing service
Four characteristics that affect the marketing of a service and the additional marketing considerations that services require?
heterogenicityinseparabilityperishabilityintangibility
