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First, it should be noted that the Cotton Club was, for all intents and purposes, segregated. That meant only white audiences were allowed. But while that might sounds like bad news, there was also some good news: the performers and entertainers were black, and the Cotton Club provided them with the opportunity to win over these white people who might never have known about them otherwise. Thanks to performing at the Cotton Club, black musicians as well as black singers, dancers, and comedians, created large numbers of white fans who would then go out and buy their records, ask for them to be heard on the radio, or request that the club book them for a return engagement. Black performers were thus able to make a good living, since they were usually paid far better than they might have been in the south. The Cotton Club became a leader in creating hit songs, hit performers, and popular dances, and it played a central role in the popular culture of the era.

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