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· Maximise long-term profits of Warner Bros. properties;

· Focus our sales, marketing and creative efforts on prioritised properties and characters likely to generate sustainable strong sales;

· Work with key retailers we have targeted as partners to help build our brands with the consumer;

· Align ourselves with carefully selected licensees

Working with our partners - licensees, retailers and other Warner Bros. divisions - we can build on this portfolio and remit to develop our brands and opportunities. We have a varied and diverse portfolio and, in these exciting times of Time Warner, we will continue to grow and expand.

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15y ago

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