Apple computers are more expensive because there hardware is more expensive and more advanced. Apple does not provide a cheaper option. Also, Microsoft and Apple are quite different. Microsoft does not make laptops or computers, Apple does. Microsoft puts there products (O/S and MS Office) onto different makes of laptops and computers like Samsung, HP, Fujutsu, sony etc). Apple provide the full system - the computer hardware and O/S. Apple and Microsoft are only similar by making the O/S.
The slogan of apple is "think different"
Apple is a company that has made such popular products such as the iPhone, iPod, iPad and Mac computers. Apple generally releases new products every eight to twelve months.
"Think Different"
Key Success Factors Core Strengths Apple has numerous internal strengths that make it a successful and competitive company. For one, Apple has a powerful footing in the personal computer market by being "different" with its innovative style and ease of use. Its operating system is developed in house, leaving it free from the tangles of the dominant Microsoft operating systems. This gives apple a very large degree of control over its product in the physical appearance, specifications, and overall usability. Apple does all this while keeping its Macintosh computers compatible with existing PC computers. Additionally, Apple fosters a research intensive office environment and is constantly releasing products with the current trends and styles as seen through its latest iPod and Mac mini. This makes Apple one of the biggest innovators in the computer and portable music industries, being first to bring new and creative ideas to the market. Core Weaknesses Due to their research intensive nature, Apple has high R&D costs, which means that Apple is far less cost effective in a very saturated market. While they currently hold 90% of the portable music market, Apple is constantly relying on innovation to keep it ahead, putting the company in a risky position if its R&D does not come through. Moreover, Apple has a hard time selling the Mac computer to many customers do to the perception that the Macintosh is incompatible with other PCs and software. In other words, customers get scared of an operating system that looks different then windows and assume it doesn't work the same. While this is not true, it hinders the ability of Apple to steal away existing PC users to grow its market share. Finally, Apple has problems with some customers due to the high prices of many of their products. While this has not hindered their sales in the portable music market yet, it can be traced to problems within their computer market sales. Market Opportunities Within the industries that Apple competes there are numerous opportunities for increased market share and growth. Since Apple is already recognized as one of the main leaders in the portable music market they have the ability to further increase their company image and quality image reputation. This will allow Apple to maintain their already well established clientele as well as attract new customers. Within the personal computer market Apple is expected to sustain substantial market share gains in 2005 because customers are awaiting the launch of Windows Longhorn for Microsoft. On the portable music side of things, it is speculated that if Apple were to release a flash-memory based mp3 player that its music business would be worth close to 5 billion by 2006. As a final point, many speculate that Apple's entire line of Macintosh computers will gain market share due to the halo effect of the iPod. Market Threats There are many potential threats that Apple faces everyday. The primary threat that they face is the rapid advancement in technology. Since most people judge the computer on the speed (GHz) of its CPU, Apple has had a hard time with customers considering the Macintosh inferior in speed to the PC. Although, recently the new Macintosh computers have begun using 64bit technology as opposed to the PC which is still primarily using 32bit technology. This has given Apple a slight edge to their speed problem. Therefore, Apple must make sure that they stay up-to-date and on the cutting edge of advancements and innovations. One slip in their R&D department and Apple could lose an enormous amount of their market share. One final note is the threat of Napster, Apple's primary competitor to its iTunes Provided by Apple.com iPod Shuffler Flash Player Image property of Napster.com music service. Napster has begun aggressively marketing its new service which allows unlimited music downloads which are "rented" to the mp3 unit while the subscription is active. This service, costing only $14.95 a month, is the first serious challenge to iTunes 99 cent per song download business strategy. Whether or not Napster will effectively unseat Apple is yet to be seen, but shows the vulnerability of Apple's portable music market share. Competitive Strategy Analysis In such a highly competitive industry where superior quality and brand image are key success factors for a computer company, it is necessary for computer companies to become cost leaders or differentiate themselves by offering a unique product. Apple has become known as a computer company that has innovative and stylish computers and music playe
Modern Apple computers are referenced to as Mac computers or Macintosh computers
apple
Modern Apple computers are referenced to as Mac computers or Macintosh computers
Apple's Mac OS X is legally only used on Apple Macintosh computers.
Macintosh is a brand name for a range of computers it does not have a CEO. Macintosh computers are made by Apple Inc. and their CEO is Steve Jobs.
1984
No. Apple computers use two main OS systems depending on the CPU. These systems are called iOS and OSX. Macintosh is a brand name used for some Apple computers. A Macintosh, a Mac, And a MacBook Pro all use OSX. The iPhone, iPod Touch, and iPads all use iOS. iPod classics use a different OS called Pixo OS.
The inventors of Apple computers are Steve Jobs and Steve Wozniak.
Mac OS X is the OS used on Apple's Macintosh computers.
Computers made by Apple, called Macs, use the Macintosh OS.
During 2009 Apple were selling almost 30,000 Macintosh computers a day.
if you mean "apple computers", it's "AAPL".