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First, the White Star Line didn't want one ship, they wanted three. Before Titanic, they already had a nearly identical ship called the "Olympic" and after Titanic, a ship called the "Gigantic" was being built. Construction on it stopped after Titanic sank, and when WWI broke out, the British government paid to have it finished as a hospital ship and named it the "Britannic". This ship sank before the war was over (hit a mine), and thus never saw a career as a luxery liner. The Olympic was a passenger ship up until the late 1930's, when it was scrapped, though it served as a troop ship during WWI.

Back to your question, The White Star Line had a primary rival company- the Cunard Line. In 1907, the Cunard Line came out with two ships: The Lusitania and the Mauritania. These ships were the largest ships, as well as leading in speed and luxury. White Star couldn't compete in speed, so they wanted to top the Cunard ships in size and luxury, and they did with the Titanic and Olympic.

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Q: What reason did the white star line want such a massive luxurios ship?
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