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1513, "battle cry," from Gaelic sluagh-ghairm "battle cry used by Scottish Highland or Irish clans," from sluagh "army, host, slew" + gairm "a cry." Metaphoric sense of "distinctive word or phrase used by a political or other group" is first attested 1704. Sloganeering is attested from 1941.

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Q: Which language did the word slogan originate from?
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