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Salt, if left in moist conditions, will solidify and clump together. The slogan is a play on words; the marketing message is that, even in damp, wet weather, the salt will pour from the container. In days past, the salt shaker became clogged up in damp weather, making it impossible to pour unless dried out.

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Q: Why did the Morton's salt slogan say when it rains it pours?
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What is Morton Salt's motto?

Morton Salt's motto is 'When it rains, it pours.'.


When it rains it pours First appearing in 1914 what does the Morton salt girl hold in her right hand?

An umbrella


What slogan was deemed slogan of the Century by Advertising Age?

The DeBeers' slogan-> Diamonds are forever. The others were # # Just do it (Nike) # The pause that refreshes (Coca-Cola) # Tastes great, less filling (Miller Lite) # We try harder (Avis) # Good to the last drop (Maxwell House) # Breakfast of champions (Wheaties) # Does she ... or doesn't she? (Clairol) # When it rains it pours (Morton Salt) # Where's the beef? (Wendy's)


Why was iodine tablets given school children in the early 1950's?

There was an iodine deficiency, and children began to get goiters on their thyroids. Some say because they took the natural minerals out of salt and began to add a lab created salt called magnesium carbonate. This helped the salt pour out of shakers even in high humid weather, hence the Morton slogan "when it rains it pours". Big industry salt says that there was never enough iodine in the salt to prevent goiters anyway. They have since added these vitamins and minerals into the breads that we eat and other foods.


What is the meaning of the phrase 'it never rains but it pours'?

The correct idiom is "When it rains, it pours". It means a situation when one instance of "bad luck" or a problem and is followed by another problem, and another, and so on. For example:John wakes up late. He forgets to bring his homework. The teacher announces that all homework turned in today will receive 20 extra points, but John doesn't have his homework so he misses out on the extra points plus gets a bad grade because of no homework. After school, he decides to stop for an ice cream cone to cheer himself up. But the top scoop falls off onto the ground. When he jumped backward so the ice cream wouldn't fall on his new shoes, he stepped into a mud puddle behind him. He knew his mom would be mad, so when he gets home he decides to clean up the shoes on his own. He grabs what he thinks is stain remover and pours a little on his shoe--- but then, sees that the bottle contained blue dye. He tries to wipe it off, but can't--but he ended up staining a new bath towel trying to get the dye off his shoes. He throws the towel into the washer, trying to fix what he did. But he didn't realize his sister's white blouses were already in the washer. All her blouses and the towel turn light blue. He adds bleach to try to remove the color--and spills some bleach on his blue jeans, making a white area where the bleach hit. He throws up his hands, and remembers how his grandmother always says, "When it rains, it pours!"Often, we don't cause the problems, but still have a series of things go wrong. The problems don't even need to be connected to each other.


What is difference between table salt and kosher salt?

Table salt is fine-grained, so it dissolves very easily, and it contains silica so that it flows freely even in high humidity ("when it rains it pours"). Kosher salt has coarse grains, so it dissolves more slowly and is easier to measure, which is good for cooking; and it does not contain any additives.


Sharon pours salt into a glass of water. The salt dissolves. The substance in the glass is?

A mixture


Why is there salt?

Rains and rivers dissolve salt from salt deposits and transport NaCl in seas or lakes.


Why is there salt water?

Rains and rivers dissolve salt from salt deposits and transport NaCl in seas or lakes.


When do deer need to eat salt?

When it rains a lot.


How does a tree live in salt water?

By the rains that fall


Would you expect salt in rainwater?

Rains near salted body of water can contain some salt.