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One of the biggest influences on consumer markets during this time was so-called 'baby-boom' in postwar America. The baby-boom was the term given to the atypical increase in new births in America following the Second World War. As this group of new children grew up, markets in the U.S. saw a huge increase in products for each stage in their growth in development. From diapers and children's toys in the '50s to the current increase in medical care we see today, the baby-boomer generation has been courted by almost every section of the American consumer market.
Another influence on consumerism was the development of more successful marketing strategies and the use of new media (such as radio and television) in advertising. For the first time in history, it was easy to develop a wide-reaching marketing campaign designed to appeal to specific target markets.
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