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Asking "Why not 'The CNN'?" is like asking "Why not 'BBC'?" The official names of these two companies are probably what determined their nicknames. In legal documentation, Cable News Network calls itself "Cable News Network" (or just "CNN"); the British Broadcasting Corporation was incorporated as "the British Broadcasting Corporation" (or "the BBC"; see its Royal Charter). Whether the nickname has a definite article or not is determined by whether the full name has a definite article.

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Q: Why do you write 'the BBC' and not 'the CNN'?
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