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Oprah is a very clever businesswoman who has developed herself as a desirable entertainment product and has sucessfully marketed herself to a global audience. She is rich because she was talented and smart enough to use her talent in a very saleable manner.

Part of her success was identifying a large underserviced audience segment and then selling the "Oprah" product into that market.

There is a whole lot more, about the promotion and maintenance of her image and public profile, and a lot of technical stuff about the excellent planning and production of her shows. And there is also a very large support staff who remain discreetly offstage.

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17y ago

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